Peak Wealth Partners
Internal knowledge base and operating wiki for our team. Navigate using the sidebar or search above.
📌 Quick Links
📢 Announcements
📅 This Week
Team Directory
All advisors and staff at Peak Wealth Partners. Admin users have elevated wiki permissions.
🛡️ Admin Team
👤 Advisory Team
📌 Notes
Firm Goals
Strategic objectives and performance targets for Peak Wealth Partners. Updated quarterly by leadership.
📈 2025–2026 Strategic Goals
📝 Additional Notes
Client Process
Our end-to-end client experience — from initial contact through ongoing advisory relationship.
📋 Onboarding Workflow
📊 Review Meeting Checklist
- Review account performance vs. benchmarks
- Update client goals and life circumstances
- Review risk tolerance — any changes?
- Tax-loss harvesting opportunities
- Insurance coverage review
- Estate documents current? (will, POA, beneficiaries)
- Required minimum distributions (if applicable)
- Review Social Security optimization
- Medicare/healthcare cost planning
- Document all discussion points in CRM
- Send follow-up summary email within 24 hours
📝 Process Notes
Policies
Compliance requirements, communication standards, and data handling guidelines. All team members are required to follow these policies.
📜 Compliance Policy
Peak Wealth Partners operates as an LPL Financial registered investment advisor (RIA). All advisors must maintain current registrations and licenses. FINRA and SEC regulations apply to all client-facing activities and communications.
- All advisors must hold Series 65 or equivalent
- Complete annual compliance training by December 31
- Report all outside business activities (OBAs) to compliance
- No client testimonials or endorsements without compliance approval
- All marketing materials must be reviewed before distribution
As a fiduciary, we are legally required to act in the client's best interest at all times. This means:
- Documenting the basis for all investment recommendations
- Disclosing any conflicts of interest in writing
- Recommending only suitable products based on client profile
- Maintaining complete and accurate account records
- Following Regulation Best Interest (Reg BI) requirements
All client records must be maintained per SEC Rule 17a-4 and LPL retention schedules:
- Account opening documents: retain for life of account + 6 years
- Trade confirmations and statements: 6 years
- Client correspondence: 3 years minimum
- Use LPL-approved archiving systems only
- No client data on personal devices without MDM enrollment
💬 Communication Policy
All client communications must be conducted through LPL-approved channels:
- Use LPL email system for all client correspondence
- Personal email addresses (e.g., Gmail) may not be used for client business
- Text messaging with clients requires LPL-approved compliant texting platform
- Social media posts that reference specific securities require pre-approval
- Response time standard: within one business day for all client inquiries
LinkedIn and other social media must comply with FINRA Rule 2210:
- All advisor LinkedIn profiles must list LPL Financial affiliation
- No performance claims without proper context and disclaimers
- No screenshots of client portfolios or account data
- Educational content is encouraged — submit to compliance for review first
- Client interactions on social media must be documented
🔒 Client Data Handling
Protecting client personal and financial information is a legal obligation under Gramm-Leach-Bliley Act (GLBA) and other regulations:
- Never share client PII via unencrypted email
- Use LPL's secure document portal for sensitive document exchange
- Strong passwords required — minimum 12 characters, MFA enabled
- Lock screens when away from desk (auto-lock after 5 minutes)
- Report any suspected data breach to compliance within 24 hours
- Annual cybersecurity training mandatory for all staff
Client information is strictly confidential and may not be shared without explicit written consent:
- Do not discuss client accounts in public spaces
- Obtain written authorization before sharing with third parties
- Annual privacy notice must be delivered to all clients
- Honor all opt-out requests for information sharing
📝 Policy Notes
Work Procedures
Daily and weekly operating routines, CRM best practices, and meeting preparation standards.
☀️ Daily Routine
| Time | Task | Owner |
|---|---|---|
| 8:00 AM | Review overnight market activity & news (Bloomberg, WSJ) | All advisors |
| 8:30 AM | Check CRM for due tasks, follow-ups, and client notes | All advisors |
| 9:00 AM | Daily standup (Mon/Wed/Fri) — 15 min max | Full team |
| 9:15 AM | Client calls, meetings, and advisory work block | Advisors |
| 12:00 PM | Check and respond to all client emails/voicemails | All advisors |
| 4:30 PM | Log all client interactions in CRM | All advisors |
| 5:00 PM | Review tomorrow's calendar and prep materials | All advisors |
📅 Weekly Routine
| Day | Activity |
|---|---|
| Monday | Week planning, review client queue, set weekly priorities |
| Tuesday | New client outreach block, proposal development |
| Wednesday | Compliance review, team training, or internal meetings |
| Thursday | Client meeting day (deep work, no internal meetings) |
| Friday | Pipeline review, CRM cleanup, week close, marketing |
🗃️ CRM Usage Standards
Logging Requirements
- Log every client phone call within 2 hours with call notes
- All meeting notes entered before end of business day
- Create follow-up tasks for every client commitment made
- Update client life events (job change, marriage, birth, etc.) in real time
- Tag all contacts with proper relationship status (Prospect/Active/Former)
- Document all referrals — source, date, and outcome
CRM Pipeline Stages
📝 Meeting Preparation
- Review client CRM notes from last 3 interactions
- Pull current account statements and performance summary
- Check for any outstanding tasks or commitments to client
- Note significant life events since last meeting
- Prepare agenda — send to client 24 hours prior
- Review market performance relevant to client's portfolio
- Prepare 2–3 talking points or recommendations
- Enter complete meeting notes in CRM within same business day
- Create tasks for all action items committed to
- Send client a meeting summary email within 24 hours
- Submit any required forms or account changes
- Schedule next review meeting if not done in meeting
- Update client profile with any new information gathered
📝 Procedure Notes
Knowledge Base
Financial planning reference, frequently asked questions, and internal resources for the advisory team.
💡 Financial Planning Topics
Key account types: 401(k), IRA (Traditional & Roth), SEP-IRA, SIMPLE IRA, 403(b), 457(b)
2025 Contribution Limits:
- 401(k)/403(b): $23,500 (+ $7,500 catch-up for 50+)
- IRA: $7,000 (+ $1,000 catch-up for 50+)
- SEP-IRA: Lesser of 25% of compensation or $70,000
RMD Rules: Required Minimum Distributions begin at age 73 (SECURE 2.0). Roth IRAs do not require RMDs during owner's lifetime.
Roth Conversion Strategy: Consider in lower-income years. Model tax impact over 10-year period.
Our investment philosophy is grounded in evidence-based, long-term wealth building:
- Asset Allocation: Tailored to client risk tolerance, time horizon, and goals
- Diversification: Across asset classes, geographies, and sectors
- Low-cost investing: Emphasis on ETFs and institutional share classes
- Tax efficiency: Asset location strategy (tax-advantaged vs. taxable)
- Rebalancing: Threshold-based rebalancing (typically 5% drift triggers review)
Model Portfolios: Conservative (30/70), Moderate (60/40), Growth (80/20), Aggressive Growth (95/5). Custom allocations available for complex situations.
We provide estate planning education and coordinate with estate attorneys. Key topics:
- Will & Trust: Every client should have a current will. Revocable living trusts avoid probate.
- Beneficiary Designations: Review annually. Supersede will provisions on retirement accounts and life insurance.
- Power of Attorney: Financial and healthcare POA critical for all clients
- 2025 Federal Estate Tax Exemption: $13.61 million per individual (scheduled to sunset end of 2025)
- Annual Gift Exclusion: $18,000 per recipient in 2025
- Tax-loss harvesting: Offset capital gains by selling losing positions
- Qualified Opportunity Zones: Defer and potentially reduce capital gains
- Charitable Giving: DAFs, QCDs from IRAs (age 70½+), appreciated securities
- Social Security Timing: Delay to 70 for maximum benefit when feasible
- Medicare IRMAA: Plan income to avoid surcharges — 2-year lookback
- Roth Conversions: Fill lower tax brackets strategically before RMDs begin
- Life Insurance: Term for income replacement, permanent for estate planning
- Disability Insurance: Protects income — often overlooked. Own-occupation preferred.
- Long-Term Care: Hybrid life/LTC products growing in popularity
- Umbrella Policy: Recommend to all HNW clients — $1M+ coverage
- Coordinate with client's P&C and life insurance agents
❓ Frequently Asked Questions
Client complaints must be handled per LPL's complaint procedure:
- Acknowledge receipt of complaint within 1 business day
- Notify compliance immediately — do not attempt to resolve alone
- Document all communications related to the complaint
- LPL compliance will guide resolution process
- Never make promises of compensation without compliance approval
🔗 Internal Resources
📝 Knowledge Base Notes
Marketing
Content strategy, LinkedIn presence, lead generation, and brand guidelines for Peak Wealth Partners.
📆 Content Calendar
| Week | Theme | Content Type | Platform | Owner |
|---|---|---|---|---|
| Week 1 | Retirement Planning Tips | Article / LinkedIn Post | Jamie Baraldi | |
| Week 2 | Market Commentary | Short Video / Newsletter | Email + LinkedIn | Christopher Went |
| Week 3 | Client Success Story (anon) | Case Study | Team | |
| Week 4 | Financial Planning FAQ | Q&A Post | Logan Cruet |
💼 LinkedIn Strategy
Profile Optimization Checklist
- Professional headshot — recent, high quality, business attire
- Headline includes designation: e.g., "Wealth Advisor | CRPC® | LPL Financial"
- Featured section: link to firm website and key articles
- About section: client-focused, explains value proposition clearly
- All credentials listed (CRPC®, Series 65, etc.)
- Peak Wealth Partners listed as current employer with firm description
- Contact info visible: LPL email, firm phone (856) 552-0427
Content Pillars
Engagement Standards
- Post at minimum 2x per week per advisor
- Engage with comments within 24 hours
- Share and comment on team members' posts to boost reach
- Connect with all prospects within 24 hours of meeting
- Personalize connection requests — no generic invites
🔀 Lead Funnel Overview
📊 Marketing KPIs
| Metric | Target | Current | Notes |
|---|---|---|---|
| LinkedIn Followers (firm) | 1,000 | Update | Track monthly |
| Monthly Content Posts | 8–12 | Update | Across all advisors |
| Email Newsletter Open Rate | 25%+ | Update | Industry avg ~22% |
| New Leads / Month | 15+ | Update | From all channels |
| Lead-to-Client Conversion Rate | 20%+ | Update | Track per quarter |