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Team
👥 7 Members
Client Process
🔄 4 Stages
Active Goals
🎯 6 Goals
Compliance
🛡️ Policies

📢 Announcements

Welcome to the Peak Wealth Partners Internal Wiki. This space is for team coordination, reference material, and shared knowledge. Keep it updated and accurate. Reach out to an admin if you need access or have questions.
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📅 This Week

- Monday: Team standup 9:00 AM - Wednesday: Compliance review meeting 2:00 PM - Friday: Weekly pipeline review 11:00 AM - Add key events here as needed…
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4 Admin users have full edit access to this wiki. Other team members can view and comment.

🛡️ Admin Team

JB
Jamie Baraldi ⚡ Admin ★ CEO
Chief Executive Officer
CRPC®
🏢 LPL Financial
CW
Christopher Went ⚡ Admin
Advisor / Administrator
🏢 LPL Financial
DB
Daniel Bennett ⚡ Admin
Advisor / Administrator
🏢 LPL Financial
LC
Logan Cruet ⚡ Admin
Advisor / Administrator
🏢 LPL Financial

👤 Advisory Team

NF
Nicholas Ferguson
VP & Private Wealth Advisor
BH
Billy Hoffacker
Financial Advisor
🏢 LPL Financial
AI
Andrew Ingargiola
Financial Advisor
🏢 LPL Financial

📌 Notes

Add team notes, org chart updates, or role changes here. Admins can edit directly; others should contact an admin to update.
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⚠️
Goals and progress bars below are placeholders. Edit them to reflect actual targets and current progress.

📈 2025–2026 Strategic Goals

💰
AUM Growth Target
Grow total assets under management by 20% year-over-year through new client acquisition and portfolio growth.
45% toward target — update as needed
🤝
New Client Acquisition
Onboard 30 new high-net-worth clients per quarter through referral programs, LinkedIn outreach, and community events.
60% toward target
Client Satisfaction Score
Maintain a Net Promoter Score (NPS) of 70+ through proactive communication, personalized planning, and timely responsiveness.
80% — NPS currently 68, targeting 70+
📱
Digital Presence & Marketing
Grow LinkedIn following by 500 followers and publish 3 thought leadership pieces per month. Launch updated firm website by Q2.
30% — website in progress
🎓
Team Development
Each advisor to complete at least 2 professional development courses per year. Encourage pursuit of CFP, CRPC®, or other designations.
50% complete
🔧
Operations & Technology
Fully implement CRM workflows, automate client review scheduling, and integrate digital document signing for all new accounts.
55% — CRM integration in progress

📝 Additional Notes

Add quarterly review notes, milestone updates, or goal adjustments here. Leadership reviews goals in the first week of each quarter.
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📋 Onboarding Workflow

1
Initial Inquiry & Qualification
Prospect reaches out via referral, website, or LinkedIn. Advisor responds within 24 hours. Conduct a 15-minute phone screen to assess fit, investment range, and goals. Log contact in CRM immediately.
2
Discovery Meeting
Schedule a 60-minute in-person or virtual meeting. Complete the Client Discovery Questionnaire (LPL portal). Cover: current financial picture, risk tolerance, goals (retirement, estate, education), timeline, existing accounts, and tax situation. Send meeting notes to prospect within 48 hours.
3
Financial Plan Development
Advisor builds comprehensive financial plan using LPL planning tools. Plan includes: investment strategy, retirement projections, insurance review, estate planning overview, and tax optimization. Peer review by second advisor before delivery. Target turnaround: 5–7 business days.
4
Plan Delivery Meeting
Present the financial plan in a 90-minute meeting. Walk through each section. Address questions and concerns. If client agrees, begin account opening process. Obtain necessary signatures (wet or eSign). Submit new account paperwork to LPL.
5
Account Opening & Funding
Process all account opening forms. Initiate asset transfers (ACAT) as needed. Confirm funding with client. Set up online portal access. Send welcome packet with login instructions and advisor contact info.
6
Ongoing Review Cycle
Minimum annual review for all clients. Clients with $500K+ AUM receive semi-annual reviews. Proactive outreach on major life events, market volatility, or regulatory changes. Quarterly portfolio rebalancing as needed. Annual financial plan update.

📊 Review Meeting Checklist

  • Review account performance vs. benchmarks
  • Update client goals and life circumstances
  • Review risk tolerance — any changes?
  • Tax-loss harvesting opportunities
  • Insurance coverage review
  • Estate documents current? (will, POA, beneficiaries)
  • Required minimum distributions (if applicable)
  • Review Social Security optimization
  • Medicare/healthcare cost planning
  • Document all discussion points in CRM
  • Send follow-up summary email within 24 hours

📝 Process Notes

Add process updates, exceptions, or advisor-specific notes here. For LPL compliance-related process questions, contact Jamie Baraldi or Christopher Went.
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⚠️
These policies are placeholders and must be reviewed by compliance before distribution. Contact Jamie Baraldi for official LPL compliance documents.

📜 Compliance Policy

⚖️ Regulatory Compliance Overview

Peak Wealth Partners operates as an LPL Financial registered investment advisor (RIA). All advisors must maintain current registrations and licenses. FINRA and SEC regulations apply to all client-facing activities and communications.

  • All advisors must hold Series 65 or equivalent
  • Complete annual compliance training by December 31
  • Report all outside business activities (OBAs) to compliance
  • No client testimonials or endorsements without compliance approval
  • All marketing materials must be reviewed before distribution
📋 Suitability & Fiduciary Standards

As a fiduciary, we are legally required to act in the client's best interest at all times. This means:

  • Documenting the basis for all investment recommendations
  • Disclosing any conflicts of interest in writing
  • Recommending only suitable products based on client profile
  • Maintaining complete and accurate account records
  • Following Regulation Best Interest (Reg BI) requirements
📁 Recordkeeping Requirements

All client records must be maintained per SEC Rule 17a-4 and LPL retention schedules:

  • Account opening documents: retain for life of account + 6 years
  • Trade confirmations and statements: 6 years
  • Client correspondence: 3 years minimum
  • Use LPL-approved archiving systems only
  • No client data on personal devices without MDM enrollment

💬 Communication Policy

📧 Email & Electronic Communication

All client communications must be conducted through LPL-approved channels:

  • Use LPL email system for all client correspondence
  • Personal email addresses (e.g., Gmail) may not be used for client business
  • Text messaging with clients requires LPL-approved compliant texting platform
  • Social media posts that reference specific securities require pre-approval
  • Response time standard: within one business day for all client inquiries
📱 Social Media Guidelines

LinkedIn and other social media must comply with FINRA Rule 2210:

  • All advisor LinkedIn profiles must list LPL Financial affiliation
  • No performance claims without proper context and disclaimers
  • No screenshots of client portfolios or account data
  • Educational content is encouraged — submit to compliance for review first
  • Client interactions on social media must be documented

🔒 Client Data Handling

🔐 Data Security Standards

Protecting client personal and financial information is a legal obligation under Gramm-Leach-Bliley Act (GLBA) and other regulations:

  • Never share client PII via unencrypted email
  • Use LPL's secure document portal for sensitive document exchange
  • Strong passwords required — minimum 12 characters, MFA enabled
  • Lock screens when away from desk (auto-lock after 5 minutes)
  • Report any suspected data breach to compliance within 24 hours
  • Annual cybersecurity training mandatory for all staff
🗃️ Privacy & Client Confidentiality

Client information is strictly confidential and may not be shared without explicit written consent:

  • Do not discuss client accounts in public spaces
  • Obtain written authorization before sharing with third parties
  • Annual privacy notice must be delivered to all clients
  • Honor all opt-out requests for information sharing

📝 Policy Notes

Add policy updates, compliance bulletins, or exception procedures here. All major policy changes require admin approval and should be communicated to the full team.
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☀️ Daily Routine

Time Task Owner
8:00 AMReview overnight market activity & news (Bloomberg, WSJ)All advisors
8:30 AMCheck CRM for due tasks, follow-ups, and client notesAll advisors
9:00 AMDaily standup (Mon/Wed/Fri) — 15 min maxFull team
9:15 AMClient calls, meetings, and advisory work blockAdvisors
12:00 PMCheck and respond to all client emails/voicemailsAll advisors
4:30 PMLog all client interactions in CRMAll advisors
5:00 PMReview tomorrow's calendar and prep materialsAll advisors

📅 Weekly Routine

Day Activity
MondayWeek planning, review client queue, set weekly priorities
TuesdayNew client outreach block, proposal development
WednesdayCompliance review, team training, or internal meetings
ThursdayClient meeting day (deep work, no internal meetings)
FridayPipeline review, CRM cleanup, week close, marketing

🗃️ CRM Usage Standards

Logging Requirements

  • Log every client phone call within 2 hours with call notes
  • All meeting notes entered before end of business day
  • Create follow-up tasks for every client commitment made
  • Update client life events (job change, marriage, birth, etc.) in real time
  • Tag all contacts with proper relationship status (Prospect/Active/Former)
  • Document all referrals — source, date, and outcome

CRM Pipeline Stages

1 — New Lead 2 — Contacted 3 — Discovery Scheduled 4 — Plan in Development 5 — Plan Delivered 6 — Account Opening 7 — Active Client

📝 Meeting Preparation

🗓️ Before Every Client Meeting
  • Review client CRM notes from last 3 interactions
  • Pull current account statements and performance summary
  • Check for any outstanding tasks or commitments to client
  • Note significant life events since last meeting
  • Prepare agenda — send to client 24 hours prior
  • Review market performance relevant to client's portfolio
  • Prepare 2–3 talking points or recommendations
After Every Client Meeting
  • Enter complete meeting notes in CRM within same business day
  • Create tasks for all action items committed to
  • Send client a meeting summary email within 24 hours
  • Submit any required forms or account changes
  • Schedule next review meeting if not done in meeting
  • Update client profile with any new information gathered

📝 Procedure Notes

Add team-specific procedures, workflow exceptions, or process improvements here. Procedure changes should be discussed in the weekly team meeting before updating this page.
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💡 Financial Planning Topics

🏖️ Retirement Planning Fundamentals

Key account types: 401(k), IRA (Traditional & Roth), SEP-IRA, SIMPLE IRA, 403(b), 457(b)

2025 Contribution Limits:

  • 401(k)/403(b): $23,500 (+ $7,500 catch-up for 50+)
  • IRA: $7,000 (+ $1,000 catch-up for 50+)
  • SEP-IRA: Lesser of 25% of compensation or $70,000

RMD Rules: Required Minimum Distributions begin at age 73 (SECURE 2.0). Roth IRAs do not require RMDs during owner's lifetime.

Roth Conversion Strategy: Consider in lower-income years. Model tax impact over 10-year period.

📊 Investment Strategy Overview

Our investment philosophy is grounded in evidence-based, long-term wealth building:

  • Asset Allocation: Tailored to client risk tolerance, time horizon, and goals
  • Diversification: Across asset classes, geographies, and sectors
  • Low-cost investing: Emphasis on ETFs and institutional share classes
  • Tax efficiency: Asset location strategy (tax-advantaged vs. taxable)
  • Rebalancing: Threshold-based rebalancing (typically 5% drift triggers review)

Model Portfolios: Conservative (30/70), Moderate (60/40), Growth (80/20), Aggressive Growth (95/5). Custom allocations available for complex situations.

🏠 Estate Planning Basics

We provide estate planning education and coordinate with estate attorneys. Key topics:

  • Will & Trust: Every client should have a current will. Revocable living trusts avoid probate.
  • Beneficiary Designations: Review annually. Supersede will provisions on retirement accounts and life insurance.
  • Power of Attorney: Financial and healthcare POA critical for all clients
  • 2025 Federal Estate Tax Exemption: $13.61 million per individual (scheduled to sunset end of 2025)
  • Annual Gift Exclusion: $18,000 per recipient in 2025
📉 Tax Planning Strategies
  • Tax-loss harvesting: Offset capital gains by selling losing positions
  • Qualified Opportunity Zones: Defer and potentially reduce capital gains
  • Charitable Giving: DAFs, QCDs from IRAs (age 70½+), appreciated securities
  • Social Security Timing: Delay to 70 for maximum benefit when feasible
  • Medicare IRMAA: Plan income to avoid surcharges — 2-year lookback
  • Roth Conversions: Fill lower tax brackets strategically before RMDs begin
🛡️ Insurance & Risk Management
  • Life Insurance: Term for income replacement, permanent for estate planning
  • Disability Insurance: Protects income — often overlooked. Own-occupation preferred.
  • Long-Term Care: Hybrid life/LTC products growing in popularity
  • Umbrella Policy: Recommend to all HNW clients — $1M+ coverage
  • Coordinate with client's P&C and life insurance agents

❓ Frequently Asked Questions

💬 How do I access the LPL client portal?
Log in at myaccountviewonline.com or the LPL Financial app. Client login credentials are set up during onboarding. For password resets, contact LPL service at 1-800-558-7567. Advisors access the back-office at lplfinancial.com using their advisor credentials.
💬 What is our fee structure?
Fee structure placeholder — update with actual advisory fee schedules. Typically AUM-based tiered pricing. Contact Jamie Baraldi for the current fee schedule.
💬 How do we handle client complaints?

Client complaints must be handled per LPL's complaint procedure:

  1. Acknowledge receipt of complaint within 1 business day
  2. Notify compliance immediately — do not attempt to resolve alone
  3. Document all communications related to the complaint
  4. LPL compliance will guide resolution process
  5. Never make promises of compensation without compliance approval
💬 What tools and platforms do we use?
- CRM: [Add CRM name — Salesforce, Redtail, Wealthbox, etc.] - Financial Planning: eMoney, MoneyGuidePro, or [specify] - Portfolio Management: LPL ClientWorks - Document Signing: DocuSign / LPL eSign - Video Meetings: Zoom / Microsoft Teams - Internal Communication: [Slack, Teams, etc.] - Compliance Archiving: [LPL Archiving tool] Click to update with actual tools used.

🔗 Internal Resources

LPL Back Office
FINRA BrokerCheck
LPL Service Desk
1-800-558-7567
IRS Resources
Social Security

📝 Knowledge Base Notes

Add new topics, update outdated information, or link to external resources here. Knowledge base articles should be reviewed semi-annually for accuracy.
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📌
All marketing content must be reviewed by compliance before publishing. LinkedIn posts referencing specific investments require additional review.

📆 Content Calendar

Week Theme Content Type Platform Owner
Week 1Retirement Planning TipsArticle / LinkedIn PostLinkedInJamie Baraldi
Week 2Market CommentaryShort Video / NewsletterEmail + LinkedInChristopher Went
Week 3Client Success Story (anon)Case StudyLinkedInTeam
Week 4Financial Planning FAQQ&A PostLinkedInLogan Cruet
Add upcoming campaigns, seasonal topics (tax season, year-end planning, etc.), or content ideas here. Update monthly.
✏️ Click to edit calendar notes

💼 LinkedIn Strategy

Profile Optimization Checklist

  • Professional headshot — recent, high quality, business attire
  • Headline includes designation: e.g., "Wealth Advisor | CRPC® | LPL Financial"
  • Featured section: link to firm website and key articles
  • About section: client-focused, explains value proposition clearly
  • All credentials listed (CRPC®, Series 65, etc.)
  • Peak Wealth Partners listed as current employer with firm description
  • Contact info visible: LPL email, firm phone (856) 552-0427

Content Pillars

🏖️ Retirement Planning 📊 Investing Basics 🏠 Estate Planning 📉 Tax Strategy 💡 Financial Tips 🌍 Market Insights ✅ Client Education

Engagement Standards

  • Post at minimum 2x per week per advisor
  • Engage with comments within 24 hours
  • Share and comment on team members' posts to boost reach
  • Connect with all prospects within 24 hours of meeting
  • Personalize connection requests — no generic invites

🔀 Lead Funnel Overview

A
Awareness — Top of Funnel
LinkedIn content, speaking engagements, community events, referral network activation. Goal: build brand awareness and position advisors as trusted experts in the NJ/PA wealth management space.
B
Interest — Engagement
Email newsletter subscribers, LinkedIn followers, webinar attendees. Nurture with valuable educational content. No hard selling at this stage. Goal: build trust and keep Peak Wealth Partners top-of-mind.
C
Consideration — Prospect
Direct inquiry, referral introduction, or warm outreach. Schedule discovery call. Add to CRM as active prospect. Assign to advisor based on specialty and client profile fit.
D
Conversion — New Client
Completed discovery meeting leads to financial plan development and account opening. Transition prospect to active client in CRM. Begin onboarding workflow (see Client Process page).

📊 Marketing KPIs

MetricTargetCurrentNotes
LinkedIn Followers (firm)1,000UpdateTrack monthly
Monthly Content Posts8–12UpdateAcross all advisors
Email Newsletter Open Rate25%+UpdateIndustry avg ~22%
New Leads / Month15+UpdateFrom all channels
Lead-to-Client Conversion Rate20%+UpdateTrack per quarter

📝 Marketing Notes

Add campaign updates, creative ideas, vendor contacts, or compliance approval statuses here. Marketing strategy reviewed monthly by Jamie Baraldi and the leadership team.
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